Celebrating Over 65 Years! Nelson Family Farms welcomes you to our family owned & operated produce market and ornamental nursery. The Nelsons provide the finest tastes Florida has to offer in beautiful White City, Fort Pierce, FL. Open 7-days a week, we are located between Oleander Av. and U.S.#1, at 875 W. Midway Rd. Just click on the small map shown above for directions.